June 10th, 2008 Posted in Christianity, Church, Reviews, Technology | 4 Comments »
The very fact that you are reading this blog indicates to me that you would be interested in this book, you are on the internet for a start. Shane Hipps used to be a marketing director at Porsche where his job was to make you want a Porsche. By studying how to manipulate us through various media he became very good at it. However, Shane knew the Gospel wasn’t a gospel of splashing the cash on faster cars. Shane quit his job and is now a pastor. His unique understanding of how our culture is formed alongside his theological training has lead him to write this book which examines how the Church is responding to the electronic culture we live in.
The tagline is “How media shapes faith, the Gospel, and the Church” which turns out is a pretty good synopsis for the book, so good work on the tagline. A lot of Shane’s media theory comes from someone called Marshall McLuhan who was a bit of a celebrity in his hayday during the 60s. McLuhan’s mantra was “The medium is the message” which essentially means that the medium (TV, radio, print, internet, word of mouth) which you choose to convey your message has as much impact on the meaning as the actual content of the message itself. Whilst I don’t necessarily agree with the statement entirely (yet) the book does raise a lot of very interesting questions about how the church is portraying the Gospel with new techniques.
If you aren’t overly familiar with media theory some of earlier chapters may leave you scratching your head but if that floats your boat his arguments are gripping. Not because they are necessarily correct, there is plenty to debate, yet you cannot help but think about the bigger picture and how controlled we actually are by 21st century electronic media.
Topics such as worship, church, community and leadership are discussed in this light later on and I would highly recommend it to those in the church dealing with the emergence of electronic culture. In fact, it is difficult not to recommend this book to anyone as if we are honest – who doesn’t deal with electronic culture of a daily basis?
I took Media Studies at A Level and I maintain it was a waste of time, almost. The topics discussed were interesting and the ability to deconstruct media as opposed to blindly consuming it is sorely lacking in our society. I really feel we as a church need to be more aware of how we use and, sometimes, abuse the tools and techniques available to us.
So, for my inaugural book review, The Hidden Power of Electronic Culture: How Media Shapes Faith, the Gospel, and Church
gets two thumbs up. It can be snaffled for less than a fiver over on Amazon market place – I’ve already lent my copy to someone.
- - Bonus Prize - -
Shane recently spoke at Mars Hill. Click here and look for his talk, “The Spituality of the Cellphone“. If you can’t be bothered to read the book, which you should, this talk gives a good summary of many of its points.